A Range 'Made with Love. Made to Last'
Hand-drawn prints and delicious colour. An upholstery collection to bring sunshine to your everyday.
Born in a small shop in Notting Hill in 1993, Cath Kidston is now a global life and style brand in over 40 different countries worldwide. Cath Kidston prints celebrate British culture and they lovingly design and hand-paint all their new prints, whilst re-imagining their heritage prints in their studio in the heart of London. With joy and craftsmanship at the heart of everything they do, this is a brand that uplifts, enlivens and inspires.
The Branded Furniture Company are delighted to launch their third licenced partnership with this Iconic British brand. The collection, which comprises of sofas, chairs, beds and footstools, launched exclusively with furniture powerhouse DFS in September 2022.
Entering the furniture market is an exciting new phase for the Cath Kidston brand, widely seen as an integral part of the brand’s ‘rebirth’. Cath Kidston Creative Director, Holly Marler, said: “The Branded Furniture Co team quickly understood the brand and the potential it had in this new market for us. We were confident that their experience and knowledge in the furniture industry would result in a successful partnership. It was important that we could trust a partner who was an expert in their field to guide us in this new area. They truly were a joy to work with. We’re so excited to see how the partnership evolves.”
Products developed
3 Sofa Ranges
3 Bed Ranges
3 Accent Chairs
3 Footstool Ranges
10 Scatter Cushions
Key brand stats
More than
4m
customers worldwide
In the UK
1 in 5
have received or given a Cath K gift
In the UK
70%
awareness of the brand
The furniture range follows closely with the Cath Kidston ethos. Designed and made to order in Britain, every piece is handcrafted by highly skilled craftspeople, and of course, only the highest quality, sustainably sourced components, are used. Timeless design, pops of delicious colour and as you might expect, some gorgeous patterns are at the heart of this range. These sofas, chairs, beds and footstools are not just somewhere you simply rest, they’re more than that, each piece has been created to bring joy into any room it sits.
Jamie Bourn, Head of Brands at TBFC, commented: “This partnership between an iconic British brand and a British retailer that leads the furniture industry in terms of innovation and brand interpretation, is the perfect collaboration. It was a pleasure to work with the Cath Kidston team, who are authentic, passionate and creative in every aspect of what they do, and DFS, who absorbed the essence of the brand right from the start of the project. This partnership will open new audiences to both Cath Kidston and DFS. We can’t wait to see how this collaboration is received, but early indications are really positive, and as we have learned from our successful partnerships with Orla Kiely and Grand Designs, we know there is a huge market out there for branded furniture”.
Kellie Wyles, Head of Upholstery Buying and Brands at DFS, added: “The Branded Furniture Company made the whole experience of the brand collaboration really easy for us. They were great at interpreting the brand through into the furniture, whilst understanding how the range fits as part of our wider strategic objectives at DFS. We can’t wait to see how it lands.”