The Branded Furniture Company

Bringing brands to life through furniture.

Authentic branded furniture collections, unlocking new revenue streams and strengthening consumer awareness.

We believe that furniture holds a special connection to people in their homes and everyday lives. Consumers seek out furniture that represents their personal style and values, just like they do in the brands they trust. Our passion is to combine the two, creating compelling branded furniture to enrich homelife.

We work with established brands across all sectors to create upholstered furniture collections which excite both retailers and consumers alike.

With in-house creative & marketing expertise, plus over 30 years manufacturing experience. We take projects from idea, through design, manufacture, promotion and on-going management, offering a full end-to-end product development service.

Some of our partners

For brands

For retailers

Unlock revenue streams

Strengthen brand awareness

Reach new audiences

Gain competitive advantage

Our end-to-end process

Acting as the connector between brand, manufacturer and retailer, we take away the complexities of the brand licensing process, as well as immersing ourselves in our brands to gain a deep understanding of their values and style.

Our team of furniture designers are experts at balancing creativity and commerciality, with products that embody our brands, whilst hitting the mark with target customers.

Partnered with our sister business, Whitemeadow Furniture, we offer over 30 years UK manufacturing experience crafting quality products, hand-made to orders and leading the way in sustainable practices.

Absorbing your brand style, values and key messages we help brands and retailers to develop sales assets that enhance the sale of product ranges, from in-store POS, to digital assets through to photography shoots.

With our extensive black book of retail contacts, we assess our brands carefully to pair them with the perfect retailer, ensuring the brand is protected and the retailer gains maximum benefit from the partnership.

Our approach is built for the long-term. We work closely with our retailers to assess sales performance and make changes, as well as staying aligned with our brands to keep ranges moving in sync with their image.

Case studies

CASE STUDY

'Family-friendly sofas' for UK household name

CASE STUDY

Furniture 'Designed with our future in mind'

CASE STUDY

An authentic range for the 'Queen of Prints'

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